Fair Business - Fair Future


Our Mission

To foster inclusivity and opportunity by blending a diverse range of financial services and data-driven sustainable insights

The driving force and creative minds behind the company's vision

Ingus Linkevics

Business and Innovation

Ingus has an education in Accounting and Finance, with a diverse 20-year career across banking (Swedbank), IT, legal services, advertising and mobile app development.

As an experienced startup CEO, Ingus has a strong focus on business acquisition and business transformation, including the following accomplishments:

  • – Andromo BV – No code app builder – As owner and CEO, developed and enhanced the business, then disposed.
  • – Wisefund Capital – crowdfunding portal – Acquired, developed and then disposed.
  • – Welfare Reliable – A no-code advertising app development software platform.

Ingus is passionate about innovative and impactful projects, including, where he developed an internet-based automated water flow and pressure control system (Generis SIA)   for Riga’s water utility company in Latvia.

Ingus’ interest in sustainability combined with his financial sectorial experience is the key driver in creating solutions that will have a positive impact on both the environment and society.   

In his early career, Ingus worked as a paralegal before moving into other sectors including IT, Banking and then the digital advertising industry.

Mags Arrow

Compliance and Strategy

Mags has nearly 35 years of experience in financial services, having worked in investment & corporate banking and more recently in the Payments/FinTech and Cryptocurrency space(s).

In her early career, she specialised in US SEC regulatory filings (NYSE, NASDAQ & AMS) where she provided documentation and advice to investment bank clients on 1933/34 and Williams Act filings.

Mags has in-depth experience of both regulatory and financial crime compliance and has consulted for various Payment Service Providers (“PSPs”) and Crypto firms, including Typhoon Wealth, Uphold, Baanx, & Omnio.

She has also held several Chief Compliance Officer positions, including at Optimus Cards where she led the firm successfully through their FCA EMI application and Principal membership of Mastercard in 2018.

Mags holds numerous ICA qualifications including International Diploma in Governance Risk & Compliance.
Mags has also worked for some of the following: Thomson Reuters, Commerzbank, Ernst & Young, PricewaterhouseCoopers (“PWC”), Deutsche Bank, SMBC Nikko Capital Markets, ABC International Bank.

Mags has a keen interest in sustainable finance and how it continues to influence the future of the PSP space and is co-leading (with the CEO and Founder) Fairmay’s business strategy.

We build targeted sustainable financial solutions to help businesses achieve their environmental goals.

Our team is a small but passionate group of professionals, dedicated to not only delivering exceptional financial services but also embracing sustainability in all aspects of our operations.

We understand the importance of nurturing our planet for future generations, and that’s why we strive to make a positive impact through industry collaboration supporting sustainable initiatives.

We’re more than just your additional payments app. We’re here to build a community that cares about our environment and our future.

Our core values are fair


in our approach & treatment to customers


to ensure exceptional customer outcomes


is at the heart of our business


each other and our wider stakeholders